Imagine this: you’re a startup business ready to open your doors to the public. Cash is tight, and you’re looking for ways to save money while starting out. You think it might be best to make your own logo and branding—you have mad Photoshopping skills, after all, so it shouldn’t be any trouble doing it in-house. Right?
A graphic designer is trained to effectively communicate ideas through graphics. They can work closely with your business to ensure you remain a competitive entity in the industry. Here are 5 signs your business should use one.
1. You Want to Save Time
Most of your time is probably consumed with getting your business off the ground. Hiring a graphic designer to create your company logo, branding, and promotional products will take some of the pressure off your shoulders and enable you to focus on other areas of your business that need your attention.
2. You Want to Make Your Business Look Good
Customers can tell the difference between shoddy, amateurish design and sleek, professional design. You want potential customers to take your business seriously, so you should hire a designer who has the skills to make your company look like a force to be reckoned with.
3. You Want to Create an Effective Logo
A logo is so much more than your company name and a pretty shape. The use of specific colors and fonts in a logo helps convey your brand’s meaning to whoever sees it. A distinct, simple logo can lend your company the credibility it needs to thrive.
4. You Want to Create Consistency
Graphic designers don’t just create logos. They can help your business with its branding as well. BusinessDictionary defines branding as “the process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”
A graphic designer can aid your business with the design of its letterheads, logo, advertisements, social media posts, website, and more to give your brand a consistent look across all channels.
5. You Want to Earn More Revenue
It’s true that hiring a graphic designer to help your company will cost more in the beginning, but its value in the long-run is priceless. A business that utilizes professional design will attract more customers than a business using cheap, inconsistent design, and will therefore bring in more revenue over time.
In other words, a graphic designer is someone your business can’t live without!