Lime: A Promo Product Case Study

Uncover Creative July 11, 2018 No Comments
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Lime, formerly LimeBike, is a bike and scooter rental company that was founded in 2017. This swiftly-growing company provides rental services in dozens of US and European cities.

In preparation for Pride Month, Lime contacted Uncover Elite Promo and requested that we research promotional items to advertise their brand across several markets nationwide. Uncover Elite Promo, a division of Uncover Creative, is an ASI promotional products distributor providing a variety of promo items from apparel to drinkware to businesses, and we got to work finding products that fit Lime’s needs. We had to factor in their budget and rush in-hand dates to determine which items could be produced as well as consider what could be easily distributed at events such as these.

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After researching and quoting several possible items, we agreed on 400 shirts and men’s and ladies’ tanks, 100 caps, 1,000 seed coasters, and one flag. We opted for the direct-to-garment print method for the shirts and tanks for two reasons: this method allows for quicker turnarounds, and the design included a rainbow gradient that could not be achieved  with standard screen printing. The seed coasters were a great eco-friendly option, as they can be potted and grown into wildflowers after use. The flag was printed with a standard 4-color process and at a low quantity so the deadline could be met. Caps were embroidered using standard methods and within our tight turnaround.

Lime pride shirts and flag uncover creative

In all, we generated mockups of each item for client approval, produced deliverables on time, and distributed them to many major cities nationwide--including Chicago, San Diego, Raleigh, Seattle, St. Louis, and Dallas--through appropriate coordination with our suppliers and print vendors while keeping the entire project within budget. The advantages Lime has capitalized on are marketing at a popular event with high traffic, marketing to people who likely have a high need for their business, and in urban locations where their business functions.

If your business needs customized marketing solutions for your next event, please feel welcome to browse our promo site at www.uncoverpromo.com, and be sure to follow our social media accounts on Facebook, Instagram, and LinkedIn!

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