It’s easy to make mistakes while creating a design. Those not trained as designers often won’t realize they’re making mistakes because they simply don’t have the knowledge about design that professional designers possess.
Here are six common design mistakes that can be avoided by hiring a professional.
1. Poor Font Choice
We’ve mentioned before that fonts are not made equally, and certain novelty fonts should not be used at all in a professional design. Just because a font looks edgy or cool doesn’t mean it will be the right fit for your project.
A graphic designer will understand the meanings you want your text to convey and will choose the appropriate font accordingly. Trajan Pro, for example, is a popular font often used in the corporate world. The design is inspired by imperial Roman letter forms chiseled into stone, giving it a strong, structured look to match the personality of certain businesses.
2. Improper Kerning
Kerning is the spacing between letters. Kerning that is too narrow or too wide can lead to issues of legibility. A designer will have the tools to ensure that the spacing between each letter is both legible and pleasing to the eye.
Poor kerning tends to become more noticeable on larger formats like billboards or large signage. Some fonts are not designed to be scaled for large projects, and the default setting will keep the letters closer together. It is vital to check the kerning and be aware of the environment you are designing for.
3. Too Many Fonts
You might think that having many fonts will spice up the design you’re working on, but in reality it just makes a design look cluttered and unorganized. A graphic designer may choose two contrasting fonts for your project, such as a header font and another font for the body of the text.
In today’s fast-paced world, attention spans are shorter than ever, and it’s important to get ideas across quickly by having simple, legible fonts. To help maintain simplicity, a designer may choose a sans-serif font for titles and larger text and serif fonts for the body copy. Serif fonts tend to be easier to read when grouped together. They also contrast well and make it easy for the reader to follow along.
4. Clashing/Inappropriate Colors
Do you suddenly feel blinded? That’s because certain color combinations are jarring on the eyes, distracting from the message your design was intended to convey. You’ll want to make sure the colors you choose connect with your market. For example, if you are a health coach, you may want greens and other “natural” colors to represent your brand--red or purple wouldn’t seem fitting at all!
5. Improper Use of Negative Space
It’s important to think about how the reader will interpret your ad or design. Using negative space helps create a break in information so you are not presenting too much information at once. Using negative space and breaks between each line helps the reader identify what the product or service actually does or accomplishes. If you compile all the information together, it makes the design too busy, and the viewer is less likely to read your ad.
Negative space is also sometimes used in logo design to reveal hidden shapes, such as the arrow in the FedEx logo, or the fish in the below example.
6. Improper Use of Hierarchy
Videos and images will always be at the top of the hierarchy pyramid. Our eyes are more attracted to photographs or videos rather than words. It’s the first thing your viewer will notice. The next thing to think about is the size of the text. Using bold and larger fonts work well with titles, which are usually the second thing the viewer notices. The remaining hierarchy would consist of body copy and disclaimers, if needed.
If you would like to hire a designer for your next project, contact us today!