Did you know that Facebook has 1.13 billion daily active users, and Instagram has 500 million monthly active users? That’s a lot of people!
It seems social media is everywhere these days--chances are if you’re reading this blog post, you found the link to it on Facebook, Twitter, Instagram, or LinkedIn. Are we right?
It’s safe to say that most individuals use social media for themselves to keep up with relatives and acquaintances, yet many don’t see the advantages of using it consistently for their businesses. They might not have much time to post anything on their business pages, or maybe they never set up business pages on social media in the first place.
If you are one of these people, remember that social media is a great way to reach millions of potential customers who never would have heard of your business otherwise.
Here are five reasons why you should seriously consider using social media for your business, whether it be a construction company, florist, bakery, medical practice, or virtually anything else.
social media increases traffic to your website
If you provide your business’s website url on all of your social media accounts and post to that account regularly and have decent engagement with its followers, then any followers who are especially interested in your business’s offerings will click on your website link to learn more about what you do. A well-designed website can convert some of these leads into customers--your ultimate goal!
social media showcases your products and services to potential customers
Quality, high-resolution photos and videos typically receive more engagement on social media than text-only posts, and they result in higher recall in those who have viewed those posts. But which types of images and videos should you post?
If you’re a bakery, you may want to post high-quality pictures/videos of your cookies, cakes, and pastries. If you renovate houses, you might show before and after pictures of your construction projects or a video clip of construction in action. Owners of plant nurseries would probably post pictures of the flowers they have for sale, and hair salons would show off their clients’ latest hairdos.
Posting images and videos like these will give potential customers a decent idea of what exactly your business does so they are more likely to use your products or services.
If you don’t think you have the skills needed to create quality images for your posts, you may consider hiring a designer to help you.
Social media increases brand awareness
The Rule of 7 is a marketing principle stating that someone must have at least 7 impressions of your business before they will buy from you, so chances are that you won’t gain a new customer if they only hear about your business once.
Social media helps build awareness for your brand by creating multiple impressions of it over time. The more someone hears about your business in a positive way, the more likely they are to do business with you.
Social mediA shows customers who you are
As you continue to post things about your business, the more potential customers will get to know you. They will see that you offer high-quality products and services, and that you are friendly and helpful to those who engage with your posts. This tells them that you care about customer satisfaction and will be a pleasure to work with!
Social media gives a face to your brand
While posting about your products and services is important, it is equally valuable to create social media posts about the people behind your brand, such as the founder, CEO, managers, and employees--basically anyone who has a part in your business’s operations. This shows potential customers that you are indeed human, and not just a bot. People tend to connect well with posts about real people--according to HubSpot, Facebook posts with images see 2.3 times more engagement than those without images--and it will inspire trust in your business.
If you still think you don’t have the time to manage your own social media accounts, digital marketing firms like ours offer social media services to those in your situation. We are a HubSpot Silver Certified Agency Partner, meaning we have the skills to help your business succeed in digital marketing.
Digital marketing works, and the results compound over time. The Witness Group, a hospitality management firm for which we provide digital marketing services, has seen their website traffic go from 1,410 monthly visits in April 2017 to 2,561 monthly visits in April 2018--an 81.6% increase. As result of our digital marketing efforts, they received 4 new contacts through their website in April 2017 and 50 new contacts in April 2018--a 1,150% increase.